Intelligent financial product advisor

New multiplatform intelligent investment products and advisory services for affluent individuals in the USA.

Wealth Management
Lifetime Investment product advisory system
Multiplatform

The challenge

The client was one of the largest global financial services company. Based on previous research initiatives, affluent individuals didn’t feel it easy to trust financial institutions and wealth advisors when making decisions about their future long-term portfolios. The bank leadership was looking to create a trustworthy relationship with affluent clients that grow with their needs and support them in discovering new investment opportunities.

Our aim was to create a trustworthy, intelligent advisory system that builds a long-term relationship with affluent investors.

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Insights and action

We interviewed Affluent individuals who have investment portfolios about the mental models that trigger a trustworthy feeling with financial companies and how technology can anticipate their needs when recommending investment products and services.

A design-thinking online workshop was used to identify with senior stakeholders. The analysis established the following:
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Affluent investors need to understand complex investment products from financial advisors at the right time of their life to be nudged to invest.
Long-term portfolio decisions need to include their family group, as investing is part of a tradition and taught in their close social group. Therefore, long term relationships are meaningful when deciding who to trust and when.
Technology needs to trigger an emotional response from users and give a sense of control using a personal data dashboard that the customers can easily understand.

The effect

We created a new interactive advisory service that recommended products, services, and financial education to help clients make better decisions. Thus creating a robust and trustworthy relationship with our client.

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